Current:Home > InvestTruly's new hot wing-flavored seltzer combines finger food and alcohol all in one can -Summit Capital Strategies
Truly's new hot wing-flavored seltzer combines finger food and alcohol all in one can
EchoSense Quantitative Think Tank Center View
Date:2025-04-09 23:38:52
Here's a perfect taste mash-up for football-watching: a hot wing sauce-flavored seltzer.
And why not? We've seen Nacho Cheese Doritos flavored liquor and custard-inspired beer. By launching the new limited edition flavor Hot Wing Sauce Hard Seltzer, popular seltzer brand Truly promises to meet "football fans’ favorite finger food all in one convenient package – no napkins required," it says in a press release.We haven't tasted the fizzy and zesty alcoholic beverage yet, but you can get a chance to nab a 4-pack on Monday, Jan. 29. It will be available via delivery in select markets while supplies last at givethembeer.com.
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“We’re all about keeping it light, so we’re bringing drinkers everything they need to accompany the cheers, jeers, and tears of game day in one convenient package with Truly Hot Wing Hard Seltzer,” said Matt Withington, Truly Hard Seltzer's senior director of marketing, said in a statement. “
"We’ve kicked things up a notch with this flavor exploration born at Truly LA and can’t wait for fans to try this fun and playful combination that’s sure to score.”
Truly LA, located in downtown LA, is the brand's first brick-and-mortar location. Dua Lipa christened its opening back in 2022. It will also have the new spicy seltzer on hand.
If you prefer more traditional fruity seltzer flavors, you can opt for Truly's Party Pack with three cans each of watermelon, citrus squeeze, raspberry and pineapple seltzers.
Follow Mike Snider on X and Threads: @mikesnider & mikegsnider.
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